New Anti-spam Legislation and Its Impact on Businesses
IAM (Intellectual Asset Management)
September 15, 2011
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Charles Lupien practices in the fields of technology and intellectual property.
Excerpt
Despite the presence of several exceptions that can soften the law's scope (eg, existing business, private or family relationships with the recipient), the fact remains that this legislation will have a significant impact on the business of all persons using electronic messages to promote their activities or to enter in contact with past or prospective clients. For example, existing mass mailing lists will need to be purged of all contacts for which the company is unable to prove consent or an exception.