On 8 February 2012, Lead All Investments Limited (Lead All), announced the commencement of trading of its shares on AIM with a market capitalisation of approximately £3 million.
The Cayman Islands-based company has been set up for the purpose of identifying and acquiring or investing in, and disposing of investments in businesses focusing on the use of multiple distribution strategies for goods and services in Malaysia and Asia Pacific generally. The directors will focus on businesses using e-commerce, online shopping, direct selling and other related IT methods, to achieve growth and create shareholder value and believe there is good potential for growth amongst multi-level marketing (MLM) companies worldwide, and especially in the Asia Pacific region. Lead All would focus initially on Malaysia, where 627 direct selling companies are already trading and MLM is a "widely accepted" form of business.
Fasken Martineau advised Lead All in this matter with a team comprising Azlinda Ariffin-Boromand and June Paddock, with assistance from Stephen Callender and Helen Sutcliffe.