Strategic Intellectual Property 301: Effective Branding & Brand Creation
January 24, 2008
Vancouver, Calgary, Toronto, Montréal, Québec City
Event Speakers
May M. Cheng, Elizabeth E. Gouthro, Roger A.C. Kuypers, Jean-Philippe Mikus, Mark D. Penner
Creating, managing and using your brand is critical for realizing your business goals. Achieving your business goals, however, requires a national and international understanding of both your brand and those of your competitors.
This videoconference will provide insights on how to maximize and obtain cost effective trade-mark protection, effectively prosecute trade-mark applications and strategically monitor your competitors' trade-mark portfolios.
Fasken Martineau Speakers:
- May Cheng (Toronto)
- Elizabeth Gouthro (Toronto)
- Roger Kuypers (Vancouver)
- Jean-Philippe Mikus (Montréal)
Moderator:
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