Social media is an integral part of many businesses, influencing employees and management, and forming consumer decisions and opinions. With things changing at the speed of light and new applications introduced daily, it can be overwhelming to know where to go with new technologies. Learn about online reputation management, marketing and advertising, employee policies, privacy issues, and what companies are doing with social media.
Our panel includes leading professionals from the public relations, legal, and information security/forensic investigation fields.
Mat Wilcox, media, news, business, entrepreneur, social media enthusiast, 2008 & 2009 Canada's Most Powerful Women: Top 100, will talk about how social media is quietly but firmly changing business. Social media thrives on multi-way communications that no one controls, yet everyone influences. As business people, you need to develop and implement online strategies to protect and manage your brand and reputation.
Berkley Sells, a partner in the firm's Litigation and Dispute Resolution Department, will highlight your legal options for responding to problems involving social media that arise from inside and outside of your company, including those arising from the publication of confidential information, defamation, responding to anonymous social media users and other problems. Berkley will also discuss the use of social media evidence for litigation purposes.
Karen Sargeant, a partner in the firm's Labour, Employment and Human Rights Group, will highlight the approaches and internal policies companies should implement to manage social media in the workplace and the right of the employer to monitor employee use of social media sites at and outside the workplace.
Information Security and Investigation Issues
Daniel Tobok, Managing Director, Forensics at TELUS Security Solutions, will discuss information security issues raised by employee and business use of social media, as well as what evidence may be obtained from social media in the course of investigations and electronic discovery.
Privacy and Anti-Spam Issues
Alex Cameron, a Partner in the firm's Litigation and Dispute Resolution Department, will discuss privacy issues relating to social media including Canada's new anti-spam law. Alex will also explore what constitutes a reasonable collection and use of personal information from social media sites for a variety of purposes.
• 8:00 am - 8:30 am Breakfast and Registration
• 8:30 am - 9:30 am Presentations
• 9:30 am - 10:00 am Optional: Questions and Discussion
Note: The hours from this non-accredited seminar may be applied towards the 9 Substantive Hours of annual Continuing Professional Development (CPD) required by the Law Society of Upper Canada for Ongoing Members. Please note that this seminar is not accredited for Professionalism Hours and cannot be counted for New Members or for Professionalism Hours for Ongoing Members.
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