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Agents of change?

Reading Time 1 minute read

If history books exist in the future, they will surely record that the year 2010 was the defining moment in our exodus from analogue to digital publishing.

Yet of all the extraordinary things to have happened thus far, the most far-reaching has also been the least-publicised. Steve Jobs may have grabbed the limelight, but it's Macmillan that has truly changed the game.

In case you blinked, here's the bottom line. Publishing is moving away from the traditional wholesale/retail model to the agency model. Macmillan can take credit for this adroit solution to its recent spat with Amazon. Briefly, it means that the digital sale is concluded directly between the publisher and the customer, for which Amazon (now demoted to a mere publisher's agent) receives a commission.

Partner Stuart Richards provides his opinion in Peter Cox's Blog on

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