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Blog Post | Competition Chronicle

Influencer Marketing: A Changing Landscape for the Regulation of Deceptive Marketing in Canada

Fasken
Reading Time 1 minute read
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In recent years, advertisers have increasingly established commercial relationships with online personalities or “influencers”, who market their products through various digital platforms and social media. The prevalence of “influencer marketing” has become an emerging frontier for the regulation of deceptive marketing in Canada and abroad. Digital Marketing in Canada In Canada, issues regarding misleading representations...… Continue Reading

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