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Traction on Demand receives first ever external financial investment from Guidepost Growth Equity and Salesforce Ventures

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Traction Sales and Marketing Inc. (dba Traction on Demand)

On September 12, 2019, Traction Sales & Marketing Inc. (dba Traction on Demand) (“the Company”) secured external funding from investment firms Guidepost Growth Equity and Salesforce Ventures. The investment signals exponential growth for the Company as it works toward aggressive expansion targets in 2020 and beyond.

This transaction was Traction on Demand’s first ever external financial investment. Traction on Demand has been self-funded since inception in 2007, during which time it has successfully expanded to a team of over 700 employees who service global customers with Salesforce platform services.

Fasken acted as legal counsel to Traction Sales & Marketing Inc. in connection with the investment by Guidepost Growth Equity and Salesforce Ventures in the Company.

Fasken advised Traction on Demand with a team that was led by Iain Mant (Corporate Finance & Securities), and included Leo Daniels, Shanlee von Vegesack and Katie Peardon (Corporate Finance & Securities) as well as Michael Coburn (Tax).


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