On November 10, 2021, London-based AdTech firm Say It Now Limited announced its acquisition of Canadian voice tech platform GetStarted. The acquisition of GetStarted will consolidate Say It Now’s market-leading position by significantly increasing the capabilities of its technology, reducing operational costs, increasing speed of delivery and opening new markets and revenue streams.
GetStarted will assist Say It Now in the transformation of traditional audio advertising through the enhancement of the listener experience, allowing brands to optimize their campaigns in real time based on engagement data.
A Fasken team comprised of Will Shaw, Ryan Schnier and Jake Raubvogel represented GetStarted in connection with the sale.