You don’t often get access to an entrepreneur Forbes has recognized for redefining modern consumer brands. This is one of those rare opportunities.
Jake Karls, Co-Founder and Chief Rainmaker of Mid-Day Squares, is one of Canada’s most talked about food entrepreneurs and the force behind one of the country’s fastest rising consumer brands.
Known for his high energy, no filter approach, Jake has turned Mid-Day Squares into a category defining functional chocolate brand by showing what most companies don’t: the wins, the pressure, and the real decisions behind rapid growth. What started as a kitchen experiment to fight the afternoon crash has grown into a powerhouse brand, with over 65 million squares sold, distribution in 10,000+ stores, and a manufacturing plant producing up to 150,000 squares daily.
Hosted at Fasken, this intimate session goes beyond a traditional talk, offering candid insight into winning attention, building brand loyalty, and leading with authenticity at scale.
This is a unique occasion to hear directly from one of Canada’s top food entrepreneurs and connect with fellow leaders from the Fasken food and beverage network.
Agenda
- 5:00 PM – Registration
- 5:15 – 6:15 PM – The Power of Storytelling and Authenticity: Winning the Attention Economy with Jake Karls followed by Q&A
- 6:15 – 7:00 PM – Networking
