On August 6, 2020, Noble Foods Nutrition Inc., a leading nutrition and energy bar contract manufacturer based in Montréal, announced its acquisition of the co-packing activities of Betty Lou's Inc., a leading bar manufacturer located in McMinnville, Oregon.
This acquisition marks Novacap's first transaction in its investment thesis since acquiring an interest in Noble Foods in 2018. This strategic transaction allows Noble Foods to establish a foothold in the United States and the West Coast markets with the aim of becoming the preferred contract manufacturer in North America.
A Fasken team composed of Caitlin Rose, Simon Bisson, Emilie Clairoux and Gemma Caprio advised Noble Foods and Novacap in connection with this acquisition.
