Freedom Pet Supplies Inc., a Novacap portfolio company and a leading Canadian distributor of pet products, has completed the acquisition of Trueman Distribution Ltd.
The transaction advances Freedom Pet’s national growth strategy by adding a well‑established Western Canadian business to its platform. With a strong regional footprint and a shared commitment to operational excellence, Trueman provides a solid foundation for expanding Freedom Pet’s reach and service capabilities across Canada.
Freedom Pet’s leadership highlighted the acquisition as a key milestone in building a fully integrated, coast‑to‑coast distribution network, supported by Novacap’s long‑term investment approach. For Trueman, joining Freedom Pet aligns closely with its values and reinforces its ongoing focus on delivering high‑quality service to customers and vendor partners.
A Fasken team composed of Caitlin Rose, Gemma Caprio, Aurélie Ménard and Ines Ziat (M&A), Félix Gutierrez and Marwan El-Sayegh (Banking), Jean-Philippe Thérriault (Environment), Bruce Graham and Ellen Muir (student) (Labour), Heather Whiteside (Privacy), Mark Vanderveken (Regulatory), Nicolas Charest (Intellectual Property) and Olivia Pietras (Real Estate) advised Freedom Pet Supplies in this acquisition.
Jurisdictions
- Alberta
- Ontario
- Québec
