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Blog Post | Competition Chronicle

No Cheat Codes Here – Deceptive Gameplay Marketing in Mobile Game Advertising

Reading Time 1 minute read

In recent years, competition authorities around the globe have indicated an increased interest in the video game industry. As noted in a 2019 perspective paper by the US FTC, video games have evolved from being static one-time purchases to functioning as a dynamic service where players can make further in-game purchase, or microtransactions, for in-game... Continue Reading


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