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Traction Sales & Marketing Inc. (dba Traction on Demand) is acquired by Salesforce.com

Fasken
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Overview

Client

Traction Sales and Marketing Inc. (dba Traction on Demand)

Traction Sales and Marketing ("TSM") completed a plan of arrangement under which Salesforce acquired TSM’s services business, and TSM’s product businesses were spun out to certain shareholders of TSM.

Fasken represented Traction Sales and Marketing Inc. with a team led by Iain Mant (M&A), and included Ally Bharmal (M&A) Michel Coburn (Tax), Roger Kuypers (IP), Lorene Novakowski (Employment), Shanlee von Vegesack (M&A), Reina Mistry (M&A), Marco Maduri (M&A), Brandon Deans (M&A), Mark Pontin (Litigation), Zaira Petruf (M&A and Tax), and Irina Costei and Sabrina Chang (Articling Students).

Jurisdiction

  • British Columbia

Team

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