On March 21, 2022, EMPWR Nutrition Group announced its acquisition of Noble Foods, a leading nutrition and energy bar contract manufacturer based in Montreal and Oregon.
Novacap acquired substantial interest in Noble Foods in June 2018. Then in 2020, Noble Foods acquired Betty Lou, an Oregon-based co-manufacturer. These strategic transactions allowed Noble Foods to establish a foothold in the United States and the West Coast markets with the aim of becoming the preferred contract manufacturer in North America.
A Fasken team composed of Caitlin Rose, Simon Bisson, Gemma Caprio and Kim Ledoux advised Noble Foods and Novacap in connection with this transaction.