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Fielmann Group acquires Eyevious Style Incorporated

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Fielmann Ventures GmbH

Fielmann Group, a leading European eyewear provider, acquired Eyevious Style Incorporated, the company known for its online eyewear retailer Befitting.

The Fielmann Group is a German family business that serves more than 27 million customers via its omnichannel platform consisting of digital sales channels and about 1,000 retail stores. Founded in 1972, it is led by Marc Fielmann, representing the second generation of the Fielmann Family who still owns the majority of the company’s stock. By making fashionable eyewear affordable and staying true to its customer-centric values, the Fielmann Group is consistently reaching customer satisfaction and retention rates of more than 90% and has to-date fitted more than 170 million pairs of individual prescription glasses. The family business employs more than 23,000 people worldwide.

Befitting (Eyevious Style Incorporated, together with its subsidiary Eye Style of America, Inc.) is a technology provider and online optical retailer that makes eyewear shopping with vision insurance fun and easy. The company employs 26 specialists in Canada and the United States.

A Fasken team composed of Caitlin Rose, Kristian Zimmerman, Gemma Caprio, Anthony Russo, Aurélie Ménard, Jen Crierie and Juliane Rousseau (M&A), William Deneault-Rouillard (Privacy), Jean-Philippe Mikus and Nicolas Charest (IP), Andrew Dixon (Labour), Alain Ranger and Quentin Lageix (Tax) represented Fielmann Group in this transaction.


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