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Amélie Béliveau

Amélie Béliveau

Partner | Trademark Agent Fasken
Jurisdiction Québec, 2013
Language(s) French, English
Office(s) Montréal
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Overview

Amélie Béliveau practises intellectual property law and commercial litigation. She is involved in all aspects of litigation, including drafting legal opinions and proceedings, and pleading before various courts. Amélie’s work in intellectual property focuses on matters relating to trademarks, copyrights, defamation and the right to control one’s own image.

In her trademark practice, Amélie assists clients with all stages of securing Canadian protection. She advises on selection and adoption of new trademarks and renders opinions on their availability and proper use.

Amélie represents clients before the Registrar of Trade-marks and the Federal Court in opposition proceedings and other litigation. She also intervenes in infringement cases.

Achievements

  • Recognized in the Lexpert Special Edition Technology , Lexpert 2026
  • Recognized nationwide in Canada as a leading trademark professional, World Trademark Review 2022 to 2026
  • Recognized in the Canadian Legal Lexpert Directory in Intellectual Property, Lexpert 2026
  • Recognized in Intellectual Property Law in Montréal, The Best Lawyers in Canada 2024 to 2026
  • Recognized in Corporate and Commercial Litigation in Montreal, The Best Lawyers in Canada 2023 to 2026

Experience

  • Fleet Brake Parts & Service Limited announces sale to Parts for Trucks Inc., [Deal - Confidential Client], Sale of Fleet Brake Parts & Services Limited to Parts for Trucks Inc., creating a national network of locations providing parts and service to the heavy-duty trucking industry, with 32 parts warehouses and 15 service facilities, coast to coast.
  • Managing L’Oréal’s Canadian trademark portfolio, advising on Canadian intellectual property law and providing strategic advice on branding and product labelling, [Case - L’Oreal S.A.], Advising L’Oréal’s in connection with various intellectual property matters in Canada.

Career & Education

Education

  • LLB University of Montreal

Memberships & Affiliations

  • Member, Québec Bar
  • Member, Bar of Montréal
  • Member, Canadian Bar Association
  • Member, American Bar Association
  • Member, Jeune Chambre de commerce de Montréal
  • Member of the CHUM Foundation's Leaders of Tomorrow Committee
  • Member, Brands and Sustainability Committee of the International Trade Mark Association (INTA) (2024-2025; 2026-2027)
  • Member,  Association of Trade Mark and Design Law Practitioners (2026)
  • Member, Board of Directors of the Centre Jacques Cartier

     

Knowledge

  • Bill 96 | Important Upcoming Changes to French Language Requirements for Public Signage, 4/15/2025
  • Administrative Non-Use Trademark Cancellation Proceedings in Canada, 5/16/2024
  • Frequently Asked Questions (FAQ) About Administrative Non-Use Trademark Cancellation Proceedings in Canada, 5/16/2024
  • Frequently Asked Questions (FAQ) About Trademark Oppositions in Canada, 4/26/2024
  • Supreme Court of Canada Rules on the Reasonable Expectation of Privacy Attached to an IP Address, 3/4/2024
  • Charter of the French Language: New Draft Regulation respecting the language of commerce and business, 1/18/2024
  • Top Considerations in Technology Licensing, 1/16/2024
  • Compliance Alert: Time to File Trademark Applications in Order to Comply with Charter of the French Language, 11/1/2023
  • Key aspects to consider prior to filing a Statement of Opposition in Canada against a trademark application, 4/17/2023
  • What grounds are available in Canada to oppose trademark applications?, 4/17/2023

Events

  • 2026 INTA Annual Meeting, 5/2/2026
  • Mastering Injunctions: Key Issues, Strategies and Tactics, 4/15/2026
  • 2025 INTA Annual Meeting, 5/17/2025
  • Are you ready for June 1, 2025? Learn how Bill 96 will impact your trademarks, 3/26/2025
  • 2024 INTA Annual Meeting, 5/18/2024
  • White-Collar Crime and Data Theft: Is Your Business Well Protected?, 2/14/2024
  • 2023 INTA Annual Meeting, 5/16/2023
  • Pivoting your Business Model to Become an Essential Service, 4/30/2020
  • 2019 INTA Annual Meeting, 5/18/2019
  • Réforme majeure de 2019 : Remettez à jour votre stratégie de marques!, 4/30/2019

News

  • Fasken will attend the 2026 IBA in Copenhagen, 4/13/2026
  • Fasken Welcomes the IBA to Toronto, 5/1/2025
  • Fasken will attend the 2024 IBA in Mexico City, 6/13/2024
  • Fasken will Attend the 2023 IBA in Paris, 7/21/2023
  • Fasken Recognized in the 2022 edition of World Trademark Review 1000, 3/4/2022
  • Fasken Adds 22 New Partners, 12/18/2020

Publications

  • Le parasitisme : le secret bien gardé du droit québécois à l'ère des avancées en intelligence artificielle (available in French only), 11/21/2024
  • Space Law 2024 : Trends and Developments, 7/11/2024
  • Immoralité et mauvaise foi en droit des marques de commerce : vers une nouvelle morale commerciale au Canada après la réforme de 2019? (Available in French only), 9/1/2020
  • Marque de commerce et cannabis : Comment jongler avec les exigences et les restrictions règlementaires en matière de publicité (Available in French only), 9/1/2019
  • L’outrage au tribunal comme sanction de la violation d’une ordonnance d’injonctions en matière de non-concurrence, 4/14/2017
  • The freedom of use of a trademark in a language other than French is confirmed thanks to international treaties, 8/8/2014

Speaking Engagements

  • Year-in-Review in IP Law 2026 - Copyright Law, 2/24/2026
  • Annual Conference IPIC : From Courtroom to Practice: A Review of Top IP Cases, 10/10/2025
  • Are you ready for June 1, 2025? Learn how Bill 96 will impact your trademarks, 3/26/2025
  • IPIC's Trademark Case Law Review Series: Opposition Issues, 3/20/2025
  • Le parasitisme : le secret bien gardé du droit québécois à l’ère des avancées en intelligence artificielle (available in French only), 11/21/2024
  • IPIC's Trademark Case Law Review Series: Opposition Issues, 3/19/2024
  • White-Collar Crime and Data Theft: Is Your Business Well Protected?, 2/14/2024
  • Le Monde mythique des marques officielles (Available in French only), 5/31/2023
  • Canada Market Insights Session, 5/15/2023
  • Trademark Case Law Review: Opposition Issues, 3/17/2023
Speaker Year-in-Review in IP Law 2026 - Copyright Law Intellectual Property Insititute of Canada (IPIC)
Speaker Are you ready for June 1, 2025? Learn how Bill 96 will impact your trademarks Institut Fasken location location Montréal, QC, Canada